The group is also launching a digital ad highlighting that the bill “means good-paying jobs for hard-working families.”

The negative ads focus on environmental activists Al Gedicks and Laura Gauger.

The ad targeting Gedicks notes he was convicted of attempted arson and possession of a firearm after a 1970 arrest at the Army ROTC building on the UW-Madison campus. The ad shows a photo of Gedicks and says “when your argument cannot win – is violence your answer?”

The ad going after Gauguer calls her an “out-of-state pharmacist” who lost a lawsuit over the Flambeau mine and then raised money to help her pay for the legal fees.

“Now she wants to keep jobs from northern Wisconsin,” the ad says.

See the ads: